The Tyrolean region of Alpbachtal Seenland has been using placeit for gamification offers in the winter and summer seasons for years. It all started with the collection of ski jewels to mark the anniversary of the Alpbachtal - Wildschönau ski region. Today, the Alpbachtal offers a range of opportunities to collect stamps for young treasure hunters and passionate hikers.
Everywhere in the ski area, the Alpbachtal tourist region put up attractively designed signs with information,
which were designed to encourage visitors to scan the printed QR codes. With every scan of a code, you could collect ski jewels. And those who did this diligently throughout the ski area and in the participating restaurants could win attractive prizes at the end of the season.
In the summer season, the Alpbachtal has been offering a treasure hunt for children for some time: there are various stations to visit throughout the region where stamps can be collected. Once you have collected enough of them, you receive a small gift as a souvenir at the tourist information office.
This previously completely analog activation has been supplemented by a digital version with placeit. There are now boards with the familiar logo and a QR code at all treasure hunt locations, which lead to the coveted stamps and also provide tips for other activities in the Alpbachtal. And of course, all the information is available in several languages.
As all the stations are also available on a map, treasure hunters of all ages can plan their adventures for the next day in their hotel or vacation apartment in the evening. And after a few stamps, the prize beckons.
For the Alpbachtal, this new digital offer is another building block for a contemporary presentation of the popular tourist region. You can get a lively impression here.