Every year, brand decision-makers, service providers and media representatives meet at the Swiss Brand Congress at The Older Grand Hotel in Zurich to discuss the current challenges facing the various areas of brand management. in 2025, the focus was on the impact of the use of AI. The current challenges in brand management were made visible in seven stage formats and over 100 presentations. With over 650 participants, the record number of participants was set in 2025.
We once again used our scanners to measure and analyze the visitor flows and were able to provide the organizers with valuable results on the resonance of their program with the audience.
The 88th edition of the men's Tour de Suisse started directly after the women's race in Küssnacht! In total, the riders had to cover almost 1300km and over 20,000 meters of altitude in 8 stages. Three hilly stages and four mountain finishes as well as a time trial race were on the program. There is a FanZone at each finish line, where there is a wide range of exhibitors, entertainment and activities.
We look forward to supporting the organization team again this year with our placeit planning manager. We hope for exciting races and a smooth process!
The starting signal for this year's Tour de Suisse was given in mid-June. The women will kick off this year with the 5th edition of the Tour de Suisse Women. With over 500km and 7000 meters of altitude, it is the longest and toughest edition to date. In addition to the races, there is an Event Village at each stage location with activities for young and old.
We are looking forward to supporting the team with the route and logistics planning with our placeit planning manager. We hope that everything runs smoothly and wish everyone involved lots of fun and success!
In mid-May, the picturesque town of Huttwil became the venue for the Bike Revolution! A varied program awaits you: discover the latest trends in the bike industry at the Bike Expo, experience the Gusto Rides through the impressive tourist regions and follow exciting races up close. In addition to the Kids Parcours, there will be a bouncy castle and other attractions for children - perfect entertainment for the whole family!
We look forward to supporting the Bike Revolution in Huttwil with logistics planning using our planning tool - here's to a smooth process and the best weather!
The Bike Revolution event series kicked off in Engelberg on the first weekend in May!
Engelberg has established itself as an outstanding mountain bike destination in Central Switzerland in recent years. The high valley and the fantastic mountain world offer a variety of trails for every riding style. Visitors to the event are offered varied trails, exciting races and a large mountain bike expo.
We are delighted that the Bike Revolution team will once again be using our Planning Manager for their logistics planning this year. With the help of our map-based planning manager, the team precisely coordinates the start and finish areas, Expo stands and stages.
The placeit team wishes you lots of fun and smooth running!
The Eschborn Frankfurt cycling classic has been held in Frankfurt on May 1st since 1962!
With its large number of events on one day and almost 8,000 active athletes, Eschborn-Frankfurt is unique in the world. For years, the race has brought together not only international professionals, but also amateur athletes, young talents and children as well as hundreds of thousands of spectators on the cycling holiday.
We are delighted to be supporting the Eschborn Frankfurt team again this year with our live trackers. With the help of the live trackers, the responsible persons can precisely track the peloton (main field) at any time and use the information for road closures and pass it on to rescue teams. We hope for a smooth process and an exciting race!
On March 25/26, the 360° Entertainment took place in Andermatt. The largest Swiss industry get-together in the entertainment business opened its doors.
The discussions focused on the latest insights into the world's largest music show, the ESC 2025, the economics of major events, as demonstrated by a large-scale study by the HWZ, and the role of artificial intelligence in the event business and in the media.
We are delighted to be part of the ESB Marketing Network 360 grad Entertainment in Andermatt again this year.
The GVD Annual Conference took place from February 25-26 in Niedernhausen! Under the guiding theme of "Resources in Greenkeeping", the German Greenkeepers' Association invited the industry to its annual meeting. Once again this year, there will be a mix of outstanding speakers from business, education and practice, practical workshops and interested participants.
During the networking breaks, participants will have the opportunity to go token hunting with our pET and get to know the various exhibitors better at the same time. With our pET you can easily connect participants and exhibitors with each other. We wish everyone involved every success, interesting discussions and a smooth process!
At the beginning of the year, the BOE International is a direct highlight for the event industry. The international trade fair for experience marketing offers an area for exciting innovations and creative solutions in the event industry.
Exciting exhibition stands, inspiring keynotes and impressive live performances make BOE a unique event every year. Our team will be there this year and is looking forward to interesting discussions and exciting presentations!
On November 7/8, it was time again for the Sport.Forum.Switzerland in Lucerne to open its doors! Congratulations on 30 years of esbnetzwerk and 30 years of Sport.Forum.Schweiz!
This year's anniversary congress also took place at the KKL Lucerne. At the end of the year, our partners from ÖKK Bike Revolution and Cycling Unlimited presented the challenges and solutions for planning major sporting events in public spaces. We then took part in the discussion on the topic of "Challenges in event management 2025".
